01 / NATURAL
All Natural
Focused product positioning centered on natural tobacco leaf.
Premium Grabba • Adults 21+
Brothers in flavour.
Punch through ordinary.
A bold Punch Bros experience built around premium natural tobacco leaf, unmistakable packaging, and a visual identity that refuses to blend in.
All NaturalHand SelectedFresh & Moist
Fresh
& Moist
& Moist
Premium
Grabba
Grabba
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Punch Bros✦Premium Grabba✦Natural Tobacco Leaf✦Fresh & Moist✦Punch Bros✦Premium Grabba✦Natural Tobacco Leaf✦Fresh & Moist✦
The Punch Bros attitude
Built to be seen.
Made to stand out.
Punch Bros brings a graphic street-inspired identity to premium Grabba. Strong red and black visuals, character-led packaging and a focused product story come together in one unmistakable brand.
PB
NO FILLERS
NO BS.
NO BS.
Product lineup
Choose your punch.
Two clear formats with the same Punch Bros visual impact. Explore each product on its own dedicated page.
Punch Through The Ordinary • Punch Through The Ordinary
Brothers In Flavour • Brothers In Flavour • Brothers In Flavour
What defines it
Four things.
One identity.
02 / SELECTED
Hand Selected
A quality-led product story with a selective presentation.
03 / FRESH
Fresh & Moist
Packaging language built around freshness and product care.
04 / SLOW
Burns Slow
A slow-burn product message within the Punch Bros visual system.
Retailers & wholesale